Photo: Nanfang Plus

From September 3 to 7, the fourth China (Macao) High-Quality Consumption Expo and Hengqin Global Bay Areas Forum were held simultaneously in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin and Macao under an innovative "one-event, two-locations" model.

The Economic Development Bureau of Hengqin played a key supporting role, orchestrating a showcase of 14 Hengqin-based enterprises across sectors such as brand services, technological innovation, health and wellness, and cultural tourism to highlight the region's strides in industry integration and high-quality development.

The forum and exhibition were geographically coordinated, with the Hengqin Global Bay Areas Forum taking place in Hengqin from September 3 to 4, while the main exhibition unfolded in Macao from September 5 to 7. The overarching exhibition occupied approximately 50,000 sqm, divided into three main zones: cross-border e-commerce, high-quality lifestyle, and intangible cultural heritage, each complemented by industry matchmaking, contract signings, product launches, and cultural experiences.

The Hengqin subsection of the exhibition, branded as a "high-quality consumption hub," employed AR, holographic projection, and immersive digital touchpoints to present enterprises across lifestyle sectors including fashion, tourism, health, and culture.