On November 6, the Hengqin Macao Advertising Industry Development Salon was held in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin. The event drew over 100 representatives from more than 60 advertising, trade, e-commerce and livestreaming companies and industry organizations in Hengqin and Macao.

In recent years, new business formats such as cross-border trade and livestreaming e-commerce have developed rapidly in the Cooperation Zone. Advertising is playing a growing role in brand promotion, market expansion and consumption guidance. In Hengqin and Macao, it is bringing advertising and commerce closer together.

This event covered compliance for overseas expansion, Macao’s new advertising regulations, brand IP development and conversion rate improvement, offering practical guidance for businesses from Hengqin and Macao.