In the fields of cultural tourism, convention and exhibition, and commercial and trade industries, the Cooperation Zone has joined hands with Macao to launch the “multi-venue event” brand logo. With the sustained development of the cultural tourism sector, major attractions in Hengqin welcomed 8.4479 million visitors in the first seven months of 2024, a 29.03% year-over-year increase, generating RMB 1.966 billion in tourism revenue, up 20.89% over the same period last year. The total number of visitors in 2023 reached 11.6358 million, bringing in tourism revenue of RMB 2.788 billion. During the Spring Festival of 2024 alone, Hengqin Chimelong Tourist Resort, Novotown, Flower Promenade, and other major scenic spots in Hengqin hosted up to 766,000 visitors. In addition, the convenient travel between Hengqin and Macao enabled the daily entry of over 11,000 Hong Kong and Macao residents into the mainland via the Hengqin Port during the festive period.